Tuesday, April 9, 2013

Assignment International Class: Example of Business Level Strategy


Please write example of companies that apply:
1. Cost leadership strategy
2. Differentiation strategy
3. Focus cost leadership strategy
4. Focus differentiation strategy
5. Integration of cost leadership and differentiation strategy.

Please publish your work here as COMMENT. Every student write one example for one strategy. It means that each student write 5 examples for 5 strategies.

Don't forget to write your name and student number.
The latest is 14 April 2013.

Thank you.

Mr. AP

22 comments:

  1. Cost leadership strategy
    McDonald's
    The restaurant industry is known for yielding low margins that can make it difficult to compete with a cost leadership marketing strategy. McDonald's has been extremely successful with this strategy by offering basic fast-food meals at low prices. They are able to keep prices low through a division of labor that allows it to hire and train inexperienced employees rather than trained cooks. It also relies on few managers who typically earn higher wages. These staff savings allow the company to offer its foods for bargain prices.

    Differentiation strategy
    Rolex as a prestige and luxury brand watches.

    Focus cost leadership strategy
    Global furniture retailer Ikea provide customers with “affordable solutions for better living” through use of the focused cost leadership strategy. The company offers home furnishings that combine good design, function, and quality with low prices. Ikea does this by offering low-cost, modular furniture (assembled by customers), using self-service as an alternative to having sales associates follow and pressure customers to buy. Ikea displays its products in room-like settings so that customer can view different combinations of furniture, eliminating the need for assistance from sales associates or decorators to visualise the setting and reducing employee costs. Customers also pick up their own purchases to reduce the company's costs. Finally, stores address the needs of shoppers (e.g., extended hours and in-store childcare) while they shop.

    Focus differentiation strategy
    Manufacturers such as Ferrari, Aston Martin, and Lamborghini compete in the tiny super car category with prices starting at $150,000 and running as high as $600,000. These cars are more than just transportation.

    Integration of cost leadership and differentiation strategy.
    Target Corporation; Target’s marketing approach focuses on the retailer as a brand. Relationship with Michael Graves in home, garden, and electronic products; Sonia Kashuk in cosmetics ; Mossimo in aparel; and Eddie Bauer in camping and outdoor gear.


    Muhammad Arya Kurniawan
    C1L011026

    ReplyDelete
  2. Rayi Susilo Praharsini
    C1L011015

    1. Cost leadership strategy : Wal-Mart
    The central goal of Wal-Mart is to keep retail prices low and the company has been very successful at this. Experts estimate that Wal-Mart saves shoppers at least 15 percent on a typical cart of groceries. Wal-Mart has in place a set of systems that helps it achieve its strategy of low prices everyday. By successfully adopting a cost leadership strategy over the decades, Wal-Mart has emerged as the largest company (in terms of revenues) in the world.

    2. Differentiation strategy : P &G
    P &G created new categories of product rather than mere products. Products for both high and low income customers.

    3. Focus cost leadership strategy : Southwest Airlines
    Southwest attempts to offer the lowest prices possible by being more efficient than traditional airlines. They minimize the time that their planes spend on the tarmac in order to keep them flying and to keep profits up. They also offer little in the way of additional thrills to customers, but pass the cost savings on to them. They are devoted to making flying available to everyone.

    4. Focus differentiation strategy : Kazzo Toys
    Denver-based Kazoo Toys uses the focused differentiation strategy to create value for parents and children interested in purchasing unique toys while simultaneously having access to unique services.

    5. Integration of cost leadership and differentiation strategy : ZARA
    Zara defines its target markets as “Young, educated one that likes fashion and is sensitive to fashion”. This target market is very broad because it is not segmented by ages and lifestyles. Thus the scope of Zara's business is broad. Zara also follows both the Cost leadership and Differentiation strategies.

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  3. Anggoro Boedi Riyanto
    C1L011025

    1. Cost Leadership Strategy : Apple
    The company's management has been able to draw policies and strategies that are aimed at ensuring that the company is the lowest cost producer and distributor. By strategizing on cost efficiency, the success and sustainability of the company is enhanced. By lowering the cost of production and management, Apple Inc has been given golden opportunities on determining prices of its products, thus enhancing its competitive edge.

    2. Differentiation Strategy : Samsung
    Samsung seek to be unique in the electronics and phone industry buy introduce which is highly valued by buyers a type of warranty that no automobile industry have ever given in the world of automobile and its technological innovation in design, comfort ability and stability and low product price.

    3. Focus Cost Leadership Strategy : mandala Airlines
    Mandala Airlines is recommended only focus on point-to-point line with the business strategy of low cost carrier, it is more efficient for aircraft operating costs. Besides, with the running cost point-to-point to avoid the risk of flight delays that may occur in a multi-leg flight at the airport transit.

    4. Focus Differentiation Strategy : Toyota
    Toyota differentiates on several levels form their competitors. This has led to Toyota being able to create a brand image that is very strong and one that brings to mind quality, long lasting cars when a potential customer sees it.

    5. Integration of cost leadership and differentiation strategy : TNA
    TNA is using the Integrated Cost Leadership/Differentiation Business Level Strategy in its attempts to compete with the WWE.

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  4. Cost leadership strategy : Dell
    whereas many of its competitors manufacturer PCs in volume and sell through independent whooesalers and retailers . Dell markets directly to customers, manufactures to customer order, and ships product within a few days of receiving an order
    Differentiation strategy : engineering design and performance BMW
    Focus cost leadership strategy : southwest airlines
    Use a focused cost leadership approach , it competes against the cost leader in the market segment where it can operate an no cost disadvantage
    Focus differentation Strategy : Louis vuitton
    Introduced men's shirt made of 170-count cotton . This count of cotton is quite high and its the main way the product is differentiated in the market place
    Integration of costleadership and differentiation strategy : MNC
    The MNC has no desire to expand sales , increase profit , enhance market share , or expand customer base . It is simply interested in maintaining the present status .
    DANANG AGUSTIAR RIFANI C1L011002

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  5. Rangga Hidayat (C1L011005)April 14, 2013 at 11:52 AM

    1. Cost Leadership Strategy

    Ikea
    The Swedish furniture retailer Ikea revolutionized the furniture industry by offering cheap but stylish furniture. Ikea is able to keep its prices low by sourcing its products in low-wage countries and by offering a very basic level of service.

    2. Differentiation strategy
    Toy Watch
    is an Italian designer wrist watch company that specializes in offering luxury style watches and valued as different class in society

    3. Focused cost leadership strategy
    Giant
    goal of Giant is to keep retail prices low in some near area. even they make some announcement "if you find the lower price than us, you can pay with the lowest"

    4. Focus differentiation strategy
    Levi's Strauss Jeans
    there are many different products that produced by Levi's.

    5. Integration of cost leadership and differentiation strategy
    Crocs footwear.
    they make different products and also focused on lowest cost for production

    Rangga Hidayat (C1L011005)


    ReplyDelete
  6. Findi Verliana Utami
    C1L011029

    1. Cost leadership strategy
    Example: Depo Pelita has been successful using its strategy of everyday low prices to attract customers. The idea of everyday low prices is to offer electronic products at a cheaper rate than a competitors on a consistent basis, rather than relying on sales. Example fan, if we buy in depo pelita fan is Rp 20.000 cheaper than Moro.


    2. Differentiation strategy
    Example: Domino Pizza with their “30 minutes home delivery or free”


    3. Focus cost leadership strategy
    Example: Cross use focus cost leadership strategy because we just pay Rp 300.000 we can get handphone with bluethooth, camera, Tv, we can send SMS, MMS, etc. it is cheaper then we buy another handphone.


    4. Focus Differentiation Strategy
    Example: Dagadu djogdja, one of the unique souvenirs of Yogyakarta, is one of the businesses that implement differentiation focus strategy. Since the beginning of its birth, Dagadu Djokdja has positioned itself as an alternative souvenir products from Djokdja with the main theme: Everything about Djokdja.


    5. Integration of cost leadership and differentiation strategy
    Example: Mito LED TV 32 Inci, resolustion : 1.366 x 768 piksel, Brightness : 100.000 : 1, Low Watt and Smart Energy Saving, Port USB (MP3/MP4/IMAGE), Port HDMI, Power 100-240 Volt,TV System PAL/SECAM. With the good specification mito can sell the product cheaper than other product. The price is Rp 2.350.000,-. if we buy Mito We can save Rp 1.000.000. maybe price other product Rp 3.000.000

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  7. Farida Nur Aida
    C1L011027

    Cost Leadership Strategy : Nissan
    Nissan Company is the second car manufacturer in Japan after Toyota. The company has established plants in different parts of the world like US and Asia and it has performed well. The company uses cost leadership strategy and this has enabled it to offer affordable and reliable vehicles.

    Differentiation Strategy : Nike
    Nike is number one athletic shoe of the United States and creates goods for a wide range of sports. Nike truly focuses on its athletic products, rather than concentrating on fashionable outfitters. It has engaged in the cultural phenomenon in the world with its world’s most watched events like Basketball and Soccer.

    Focus Cost Leadership Strategy : IKEA
    IKEA is a global furniture retailer with locations in more than 30 countries. The company offers home furnishings that combine good design, function, and quality with low prices. Ikea does this by offering low-cost, modular furniture, using self-service as an alternative to having sales associates follow and pressure customers to buy.

    Focus Differentiation Strategy : Gucci
    Gucci is the ladies handbag industry that attracted by exclusivity.

    Integration of cost leadership and differentiation strategy : JetBlue
    JetBlue provide differentiated services and maintain the service quality while also keeping cost down.

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  8. Achmad Tezar Pahlevi Stefannandra
    C1L011009

    Cost Leadership Strategy : Air Asia
    Air Asia efficient costs, achieved by operating a fleet of aircraft that is simple and based on a route network that affordable cost airports, without code sharing systems that are complicated and various costs that swelled the cost of additional costs of traditional airlines without adjusting the safety factor

    Differentiation strategy : Coca Cola Company
    Coca Cola is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage. It spend a lot of money for advertising to create a unique image for their products. Coca cola produce a different products for customer, and already succes become the famous one between the competitor

    Focus Cost Leadership Strategy : Big Cola
    AJE Group only produce Big Cola for their nonalcoholic beverage. AJE Group can sell their product with a cheap price. Thats why the consumer choose Big Cola than other competitor

    Focus Differentiation Strategy : Nike
    As we know Nike is a brand that produce and focus at sport stuffs, such as shoes, jersey, Balls, etc. This strategy used by nike for sports stuff.

    Integration of cost leadership and differentiation strategy : Indomie
    Indomie is a brand of instant noodle from Indofood. Indomie have many variant of taste, but indomie is a low price brand. To produce it with a low cost Indofood use this strategy and also with this strategy Indofood already dominate the instant noodle market

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  9. Name : Edwin Theo Mangasih
    NIM : C1L011018

    1. Cost Leadership Strategy - Southwest Airlines

    The airline industry has typically been an industry where profits are hard to come by without charging high ticket prices. Southwest Airlines challenged this concept by marketing itself as a cost leader. Southwest attempts to offer the lowest prices possible by being more efficient than traditional airlines. They minimize the time that their planes spend on the tarmac in order to keep them flying and to keep profits up. They also offer little in the way of additional thrills to customers, but pass the cost savings on to them.

    2. Differentiation Strategyn – Intel

    Intel uses speed, innovation, and manufacturing techniques as bases of uniqueness.

    3. Focus Cost Leadership Strategy – Redbox

    Redbox uses vending machines placed outside grocery stores and other retail outlets to rent DVDs of movies for $1. There are ways to view movies even cheaper, such as through the flat-fee streaming video subscriptions offered by Netflix. But among firms that rent actual DVDs, Redbox offers unparalleled levels of low price and high convenience. Another important point is that the nature of the narrow target market varies across firms that use a focused cost leadership strategy

    4. Focus Differentiation Strategy- Breezes Resorts

    Breezes Resorts a company that caters to couples without children. The firm operates seven tropical resorts where vacationers are guaranteed that they will not be annoyed by loud and disruptive children.

    5. Integration of cost leadership and differentiation strategist - Indomie instant noodles

    Indomie instant noodles with various differentiation which has diverse taste. Production by pt. Indofood can be sold at a low price that is 1200 per pack. To produce instant noodles at a low cost is certainly necessary, low-cost production system. With this strategy, companies can master instant noodle market in Indonesia.

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  10. Adlina Nindra Hapsari (C1L011032)

    1. cost leadarship strategy

    The Yugo, for example, was an extremely unreliable car that was made in Eastern Europe and sold in the United States for about $4,000. Despite its attractive price tag, the Yugo was a dismal failure because drivers simply could not depend on the car for transportation. Yugo exited the United States in the early 1990s and closed down entirely in 2008.

    Differentiation Strategy

    Walt Disney Company. Walt Disney Company is famed for its creativity, strong global brand, and uncanny ability to take service and experience businesses to higher levels. In the early 1990s, then-CEO Michael Eisner looked to the fast-food industry as a way to draw additional attention to the Disney presence outside of its theme parksits retail chain was highly successful and growing rapidly. A fast-food restaurant made sense from Eisner’s perspective since Disney’s theme parks had already mastered rapid, high-volume food preparation, and, despite somewhat undistinguished food and high prices (or perhaps because of), all its in-park restaurants were extremely profitable. From this inspiration, Mickey’s Kitchen was launched. The first two locations were opened in California and in a suburb of Chicago, adjacent to existing Disney stores. Menu items included healthy, child-oriented fare like Jumbo Dumbo burgers and even a meatless Mickey Burger. Eisner thought that locating each restaurant next to existing Disney stores was sure to increase foot traffic through both venues. Less than two years later Disney closed down the California and Chicago stores and shuttered further expansion plans. Eisner cited overwhelming competition from McDonalds and general oversaturation in the fast-food industry as the primary reasons for closing down the failing Mickey’s Kitchen.

    Focus Cost Leadership Strategy

    Companies that use focused strategies may be able serve the smaller segment (e.g. business travelers) better than competitors who have a wider base of customers. This is especially true when special needs make it difficult for industry-wide competitors to serve the needs of this group of customers. By serving a segment that was previously poorly segmented an organization has unique capability to serve niche.

    Focus Differentiation Strategy-
    For example, Manufacturers such as Ferrari, Aston Martin, and Lamborghini compete in the tiny super car category with prices starting at $150,000 and running as high as $600,000. These cars are more than just transportation

    Integration of cost leadership and differentiation strategist

    Amazon deploys
    Amazon’s Strategy, of offering its customers “Premium Products at Non Premium Prices” Jeff Bezos, deploys an Integrated Cost Leadership /Differentiation Strategy. Amazon is offering kindles at low prices with product differentiation.

    The kindle product set has a series of product differentiators:

    Most advanced E Ink display
    Audible integration offers to have book read to you
    X-Ray offers details on words or phases in the book
    EasyReach offers better way to navigate device one-handed
    Whispersync, syncs your place in books, movies or TV shows
    Real Pages, offers page numbers on electronic books
    Although Amazon does not break out its revenue, by product type it also seems to be implementing a Related Diversification Multi-product Strategy. Most of its profits come from its online retailing business. With kindle its profits are diversifying into the mobile / handheld device business.

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  11. PARAMA ANISA FAJARIKO
    C1L011016

    Cost Leadership Strategy
    AirAsia
    AirAsia has low price at flight because they operate simple aircraft and based on a route airports that have an affordable cost - without complicated code sharing systems and various extra costs. Passengers also can enjoy a variety of cheap promo held annually.

    Differentiation Strategy
    Apple
    Apple offers different PC and smartphone product than others. Apple is uniqe because the other company doesn’t have feature like Apple. Although the price is high, but the consumers still want to buy.

    Focus Cost Leadership Strategy
    Dell, Inc.
    Dell provides technology solutions, services and support such as Laptops, Netbooks, Tablet PCs, Desktops, Monitors, Servers, Storage,. The company uses information systems to create products and services at lower prices than competitors with improved quality and service.

    Focus differentiation strategy
    ASTRA HONDA MOTOR (AHM)
    We know Honda motor has different variants of motor matic. And Honda applies injection technology to the production of their motorcycles. For example is Honda Vario PGM-FI which is claimed to have faster acceleration, fuel-efficient and environmental friendly. Besides that, this motorcycle is also equipped with super large trunk and can accommodate a helmet. Although the price is more expensive, but still people want to buy this motorcycle.

    Integration of cost leadership and differentiation strategy
    Sariayu Marthatilaar
    Sariayu is committed to natural total beauty care. Offering a wide range of products suitable to tropical climate and made of natural ingredients processed by modern technology for women. Greatly inspired by Indonesian culture and tradition to provide external treatments to beautify the face and body, and nurturing supplements to assist beauty from within. Sariayu still able to stand on that modern conditions have continued to always develop the technology in its production, and the price is cheap.

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  12. Sarach Fauziah C1L011014

    1. COST LEADERSHIP STRATEGY : CARREFOUR

    Carrefour is the second-largest retail company after wall-mart. Carrefour is one example of a company that uses a cost leadership strategy especially in supermarket. Carrefour group introduced the concept of the hypermarket for the first time, a large supermarket that combines department store. Carrefour packs their company with the luxury impression, though the prices are not as expensive as it looks. Carrefour is able to sell their products below the market price.

    2. DIFFERENTIATION STRATEGY : ROLEX WATCH

    Rolex SA and its subsidiary Montres Tudor SA design, manufacture, distribute and service high-quality wristwatches sold under the Rolex and Tudor brands. Rolex moved its base of operations to Geneva, Switzerland in 1919. Bloomberg Business week magazine ranked Rolex No.71 on its 2007 list of the 100 most valuable global brands. Rolex is the largest single luxury watch brand, producing about 2,000 watches per day, with estimated 2003 revenues of approximately US$3 billion. Even Rolex sells with the high price, the customers will not feel objection, because the value of the product is very high too.

    3. FOCUS COST LEADERSHIP STRATEGY : AMAZON

    Amazon is using information systems to develop strong relationships and loyalty of customers and suppliers also offer books in low price range. Amazon.com is the on-line store that sells books, movies, games, DVDs, music CDs, computer software, and other items which constitute the largest on-line store for now. Founded in May 1994 in Manhattan by Jeff Bezos, a worker in DE Shaw, Amazon.com offers books at prices far cheaper even up 50% from the market price. It is because they do not need to retain a showroom as well as a conventional book stores.

    4. FOCUS DIFFERENTIATION STRATEGY : LAMBORGHINI

    Automobili Lamborghini S.p.A. is an Italian manufacturer of luxury sport cars which is owned by the German Volkswagen Group through its subsidiary Audi. Lamborghini's production facility and headquarters are located in Saint Agata Bolognese, Italy. Manufacturing magnate Ferruccio Lamborghini founded Automobili Ferruccio Lamborghini S.p.A. in 1963 with the objective of producing a refined grand touring car to compete with offerings from established marques such as Ferrari. The company's first models were released in the mid-1960s and were noted for their refinement, power and comfort. Lamborghini gained wide acclaim in 1966 for the Miura sports coupé, which established rear mid-engine, rear wheel drive as the standard layout for high-performance cars of the era.

    5. Integrative Strategies Cost Leadership / Differentiation : SOUTHWEST AIRLINES

    Southwest Airlines is an aviation services company that is cheap but it has a differentiation of services provided to its customers. The cheap price can be done at low cost. In order to keep costs low is to use one model Aircraft (Boeing 737), using secondary airports, flight route is short, do not give food, no reserved seats, no booking tickets through an agent. Differentiation is owned telephone system aircraft that can use to send a fax and telephone.

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  13. Indah Purnamasari Eroika
    C1L011007

    1. Cost leadership strategy

    AXIS
    AXIS serves an economical pulse. Free 1.000 minutes for call and 10.000 for text message to all provider just Rp 500,- and for monthly blackberry package just Rp 30.000,-

    2. Differentiation strategy

    Pecel Lele Lela
    Pecel Lele Lela sells pecel lele with a variety of flavors and cooking methods, pecel lele lela has a unique distinction with other pecel lele, and have menu choices such as oyster sauce catfish, catfish sauce plain, and flour fried catfish. If you came on your birthday, you can get free and if your name is Lela you can get free every you come in pecel lele lela

    3. Focus cost leadership strategy

    Boom Power Detergent
    BOOM Power Detergent, the economic and explosive power detergent powder caters for general household laundry cleaning to meet the economics of scales of the market. BOOM Power detergent with formula that able to explode away all the stubborn stains. It fits the basic needs and give refreshing smell after washing.

    4. Focus differentiation strategy

    Dapur Cokelat
    Dapur Cokelat is the first chocolate shop in Indonesia. They sell all chocolate products, like cake, lolypop, snack, truffle, praline, and many more.

    5. Integration of cost leadership and differentiation strategy

    Tropicana Slim
    Tropicana Slim offers sugar free and low calorie products to complete healthy life style. Tropicana Slim sugar free products are available in various choices, you can consume it without worrying your blood sugar level or your body weight. And the price for 50 sachet just Rp 23.000,-

    ReplyDelete
  14. Purwoko Bayu Aji (C1L011003)

    Answer:
    1. Cost Leadership Strategy - Wal-Mart

    -Desc: Wal-Mart Stores Inc. has been successful using its strategy of everyday low prices to attract customers. The idea of everyday low prices is to offer products at a cheaper rate than competitors on a consistent basis, rather than relying on sales.

    2.Differentiation Strategy - Singapore Airlines

    -Desc: Think about one of the strongest brands from Asia, and chances are that Singapore Airlines and its long-serving, almost iconic Singapore Girl easily come to mind. Singapore Airlines has consistently been one of the most profitable airlines globally, and has always had the reputation of a trendsetter and industry challenger. There are several good reasons for this. Most relates directly to the strong brand management driven primarily by the Singapore Airlines boardroom and top-management, and the healthy brand equity as the result of a dedicated, professional brand strategy throughout a diversified, global organisation.

    3. Focus Cost Leadership Strategy - JetBlue Airways

    -Desc: JetBlue Airways Corporation (NASDAQ: JBLU), often stylized as "jetBlue", is an American low-cost airline. The company is headquartered in the Long Island City neighborhood of the New York City borough of Queens. Its main base is John F. Kennedy International Airport, also in Queens.

    4. Focus Differentiation Strategy - Starbucks

    -Desc: Starbucks offers a focused differentiation strategy. This strategy is described in the text as "concentrating on a narrow buyer segment and outcompeting rivals by offering niche members customized attributes that meet their tastes and requirements better than rivals' products.

    5. Integrative Strategies Cost Leadership / Differentiation - Amazon

    -Desc: This strategy is bringing more value to Amazon customers. Specifically with the kindle fire Amazon customers will have a tablet that offers books and now movies, music and more for $199. Apple IPads start at $499 and most Android tables start at $299.
    Although Amazon does not break out its revenue, by product type it also seems to be implementing a Related Diversification Multi-product Strategy. Most of its profits come from its online retailing business. With kindle its profits are diversifying into the mobile / handheld device business.

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  15. Gagat Agus Wasito
    C1L011024


    1.Cost leadership strategy - Air Asia

    Air Asia is one of the companies engaged in the aviation industry which have implemented the application strategy of low prices (low cost carrier / LCC) as compared to its competitors.

    2.Differentiation strategy - Joger Bali

    The strategy adopted in this company is always making unique words on each shirt they produced.

    3.Focus on cost leadership strategy - China Mobile (mito, lenovo, asus, etc)

    China mobile phone was already famous as a cheap product but quite liked by Indonesian. Besides the cheap price, it also has good quality products with the latest technology that has been integrated therein.

    4.Focus differention strategy - Lamborghini

    Automobil Lamborghini SpA, commonly referred Lamborghini is an Italian automaker. The company was founded by Ferruccio Lamborghini. Lamborghini is a luxury car as a daily vehicle due to price and maintenance costs are expensive. The production was very limited and reserved for the upper class who liked the concept of plush and powerful, because this car is capable of reaching 100 km/h just 2.5 seconds.

    5.Integration of cost leadership and differention strategy - PT. KIMIA FARMA.tbk

    The company focuses on selling health products of high quality at a low price.

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  16. Hendra Aditya
    C1L011012


    Cost Leadership strategy
    Tiger Airways
    Tiger Airways Singapore, is a low-cost airline headquartered in Singapore. It operates services to regional destinations in Southeast Asia, Australia, China and India from its main base at Singapore Changi Airport. This company manuvers aerospaces market with low cost strategy. If the passenger didn’t bring baggage so they dont bring the cost for baggage, then the passenger can choose the seat that they like with the cheap cost, and the Gold strategy is Tiger Air didnt sell ticket by ticket agent so, Passenger only buy the ticket online or in the Tiger Air office.

    Differentiation strategy
    Monggo Chocolate
    MONGGO CHOCOLATE is produced in Indonesia and prepared with the almost respect for the tradition of the great master chocolatiers. All Monggo products are made of the finest dark chocolate with 100% cocoa butter. Monggo products are natural and most of the packaging are made of recycled paper and certified FSC paper. Monggo reduces plastic as much as possible in the production process. High quality and environmentally friendly products with authentic taste of Monggo makes it the first choice in quality and taste. It has unique flavour like ginger, red chili, Manggo, Strawberry, Durian, and Kurma.

    Focus Cost Leadership Strategy
    PT Smartfren Telecom, Tbk.
    is a provider of telecommunications services based on CDMA technology that is licensed cellular and limited mobility (fixed wireless access), and has network coverage CDMA EV-DO (equivalent broadband mobile network with 3G) is the largest in Indonesia. Smartfren also the first telecom operator in the world that provides CDMA EV-DO Rev. B (equivalent to 3.5 G with download speeds up to 14.7 Mbps). They also provide unlimited data only Rp 50.000,00 for 1 month, it’s cheap one because the other provider can’t service with low cost. So the youth can reach buy the internet packet.
    Focus differentiation strategy
    Joger Bali
    Joger Bali is the outlet chlotes, bag, short, souvenir, etc. It’s a famous outlet in Bali, because Joger Bali only sell the product in Bali, so market strategy for domestic or international tourist who are come in Bali. We can’t buy it out of Bali. Besides that, it has unique slogan, word, type, etc. Some people call it “words Factory” . the owner of Joger apply differentiation strategy for his product

    Integration of cost leadership and differentiation strategy
    Hilton Hotel
    Hilton Management Service provides tremendous benefits to customers through their focus on: cost savings, increased sales, staff competence, and customer appreciation. Their formula for success could not be replicated by an independent management team or group of hotels. Costs associated with their managerial services are minimal compared to the benefits they have produced. so many customers who can enjoy the services and facilities of Hotel Hilton

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  17. Santy Arlieza Wijayanti
    C1L011021


    Cost leadership strategy
    Wal-Mart,
    generate economic value by having lower costs

    Differentiation Strategy
    Harley-Davidson,
    generate economic value by offering a product that customers prefer over competitors’ product.


    Focused cost leadership strategy
    Ikea,
    Based in sweden, ikea an international furniture retailer, follows the focused cost leadership strategy. Young buyers desiring style at a low cost are Ikea’s market segment.

    Focus Differentiation Strategy
    Tomas Pink ,
    They introduce men’s shirths made of 170-count cotton. This count of cotton is quiet high and is the main way the product is differentiated in the marketplace.

    Integration of cost leadership and differentiation strategy
    ZARA,
    Which pioneered “chep chic” in clothing apparel, is another firm using Integration of cost leadership and differentiation strategy. Zara offers current and desireble fashion goods and re latively low prices.

    ReplyDelete
  18. Name: Handhika Tiyakusuma
    NIM: C1L011010

    1. Cost leadership strategy = Southwest Airlines
    The airline industry has typically been an industry where profits are hard to come by without charging high ticket prices. Southwest Airlines challenged this concept by marketing itself as a cost leader. Southwest attempts to offer the lowest prices possible by being more efficient than traditional airlines. They minimize the time that their planes spend on the tarmac in order to keep them flying and to keep profits up. They also offer little in the way of additional thrills to customers, but pass the cost savings on to them.

    2. Differentiation strategy = Rolex
    Rolex uses product differentiation strategy based on product durability, which is a measure of the expected age of the product operating under normal conditions and / or weight. According to most users, durability is very important.

    3. Focus cost leadership strategy = Dell
    A firm using a focus strategy often enjoys a high degree of customer loyalty, and this entrenched loyalty discourages other firms from competing directly.

    4. Focus differentiation strategy = Starbucks
    Starbucks offers a focused differentiation strategy. This strategy is described in the text as "concentrating on a narrow buyer segment and outcompeting rivals by offering niche members customized attributes that meet their tastes and requirements better than rivals' products."
    Starbucks is continuously offering new products on their menu. The coffee-drinking company introduces new beverages in accordance with the seasons and holidays, and have even extended their menu beyond beverages offering breakfast and lunch items. The company's loyal customers have coined the phrase "a cup of Starbucks." With the great success of Starbucks, it's easy to see the focused differentiation strategy works well for the company.

    5. Integration of cost leadership and differentiation strategy = TNA

    ReplyDelete
  19. ista oktina (C1L011031)

    1. Cost Leadership Strategy: Southwest Airlines

    The airline industry has typically been an industry where profits are hard to come by without charging high ticket prices. Southwest Airlines challenged this concept by marketing itself as a cost leader. Southwest attempts to offer the lowest prices possible by being more efficient than traditional airlines. They minimize the time that their planes spend on the tarmac in order to keep them flying and to keep profits up. They also offer little in the way of additional thrills to customers, but pass the cost savings on to them.
    2. Differentiation Strategy : apple computer
    Differentiate the products in some way in order to compete successfully. Examples of the successful use of a differentiation strategy are Apple Computer,
    A differentiation strategy is appropriate where the target customer segment is not price-sensitive, the market is competitive or saturated, customers have very specific needs which are possibly under-served, and the firm has unique resources and capabilities which enable it to satisfy these needs in ways that are difficult to copy. These could include patents or other Intellectual Property (IP), unique technical expertise (e.g. Apple's design skills or Pixar's animation prowess), talented personnel (e.g. a sports team's star players or a brokerage firm's star traders), or innovative processes. Successful brand management also results in perceived uniqueness even when the physical product is the same as competitors. This way, Chiquita was able to brand bananas, Starbucks could brand coffee, and Nike could brand sneakers. Fashion brands rely heavily on this form of image differentiation
    3. Focus Cost Leadership Strategy: IKEA that compete by following cost leadership strategies to serve narrow market niches generally target the smallest buyers in an industry (those who purchase in such small quantities those industry-wide competitors cannot serve them at the same low cost). Global furniture retailer IKEA provide customers with “affordable solutions for better living” through use of the focused cost leadership strategy. The company offers home furnishings that combine good design, function, and quality with low prices. IKEA does this by offering low-cost, modular furniture (assembled by customers), using self-service as an alternative to having sales associates follow and pressure customers to buy. IKEA displays its products in room-like settings so that customer can view different combinations of furniture, eliminating the need for assistance from sales associates or decorators to visualize the setting and reducing employee costs. Customers also pick up their own purchases to reduce the company’s costs.
    4. Focus Differentiation Strategy; toyota
    key part of Toyota's differentiation strategy is the fact that the company was able to produce vehicles for many different market segments and price ranges. In the sport utility vehicle class alone, Toyota developed the Land Cruiser, 4Runner, Rav4 and Sequoia, each tailored to different price ranges.

    5. Integration of cost leadership and differentiation strategy: amazon
    of offering its customers “Premium Products at Non Premium Prices” Jeff Bezos, deploys an Integrated Cost Leadership /Differentiation Strategy. Amazon is offering kindles at low prices with product differentiation.
    This strategy is bringing more value to Amazon customers. Specifically with the kindle fire Amazon customers will have a tablet that offers books and now movies, music and more for $199. Apple IPads start at $499 and most Android tables start at $299.

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  20. RIZA RIYANTI ( C1L011020 )

    1. Cost leadership strategy
    PT Matahari Department Store Tbk is one of the companies competing in the retail business within Indonesia. Competition in the retail industry has increased remarkably coinciding with free trading being more open, shown by the addition of several foreign department stores into the Indonesian retail industry. To maintain a competitive foothold and stay in front of their competitors, PT Matahari Department Store Tbk has developed their own capabilities and resources consistent with their Cost Leadership strategy.

    2. Differentiation strategy
    IBM is fundamentally a different company when compared to several years ago. It has transitioned, from its traditional role as a hardware builder, into a provider of systems integration/services and software.

    3. Focus cost leadership strategy
    IMO Tab, because we just pay Rp 800.000 we can get tablets, in which there are cameras, bluethooth, can the phone and SMS as well, etc. that its usefulness is not much different from the ipad

    4. Focus differentiation strategy.
    J.CO Donuts & Coffee is a cafe retailer in Indonesia specializing in donuts, frozen yogurt and coffee. The company is owned and managed by Johnny Andrean Group. J.CO Donuts & Coffee began trading in 2005.
    J.CO is the fastest growing donut & coffee chain in South-East Asia.Within a short span of 4 years, J.CO has grown to 73 outlets in 15 cities in Indonesia. It recently began its foray into Malaysia with the opening of the first outlet in Pavilion Kuala Lumpur and subsequently in Sunway Pyramid and Giant USJ in Subang Jaya. In Singapore, J.CO has outlets in Raffles City, Bugis Junction and Tampines One. J.CO is famous for its wide variety of soft donuts.

    5. Integration of cost leadership and differentiation strategy
    PT Unilever Indonesia Tbk is an Indonesia-based consumer goods company. The Company's principal activities are production, marketing and distribution of consumer goods, including soaps, detergents, margarine, dairy-based products, ice cream, cosmetic products, tea-based beverages and fruit juice. It has two segments: Home and Personal Care and Foods and Beverages. The product brands include Axe, Bango, Blue Band, Citra, Clear, Lifebuoy, Lux, Pepsodent, Pond's, Rexona, Rinso, Royco, Sariwangi, Sunlight, Sunsilk, Taro and Wall's. As of December, 31, 2011, the Company had two subsidiaries, namely PT Anugrah Lever and PT Technopia Lever, which is engaged in selling and distributes insecticide products under the Domestos Nomos brand.

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  21. MASSAID RESNA (C1L011011)

    1. Cost Leadership
    Wal-Mart Stores, Incbranded as Walmart, is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. The company is the world's third largest public corporation, according to the Fortune Global 500 list in 2012, the biggest private employer in the world with over two million employees, and is the largest retailer in the world.

    2. Focused Differentiation
    The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media corporation headquartered in Walt Disney Studios, Burbank, California. It is the largest media conglomerate in the world in terms of revenue. Disney has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands.

    3. Differentiation
    Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in every country except Cuba and North Korea. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke.

    4. Focused Cost Leadership
    IKEA is a privately held, Dutch company of Swedish origin that designs and sells ready-to-assemble furniture (such as beds, chairs, and desks), appliances, and home accessories. The company is the world's largest furniture retailer.

    5.Integration of Cost Leadership and Differentiation Strategy
    Lenovo Group Limited is a Chinese multinational computer hardware and electronics company with its operational headquarters in Morrisville, North Carolina and its registered office in Hong Kong. Its products include personal computers, tablet computers, mobile phones, workstations, servers, electronic storage devices, T management software and smart televisions.

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  22. Adrik A'lal Marom / C1L011001

    1. Cost Leadership:

    AirAsia Airlines- offer the cheapest ticket in asia. They increase their profit by the quantity.

    2. Focused Differentiation:

    Microsoft Company- They patent their product. So, there is no company can imitate their product to be the competitoe.

    3. Differentiation:

    Samsung- They inovate their product to update the customer taste.

    4. Focused Cost Leadership:

    Poci tea Company- They sell their product in a lower price, because they sell the product for down class people that very huge.

    5. Integration of Cost Leadership and Differentiation Strategy:

    Smartfren Company- Theye sell their product cheaper than other. But, they always inovate their product and offers the product in a lower price.

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